Tell me what you already own.
Not what you want to build — what already works. Proof, revenue, an audience, a method that keeps producing results. That is the raw material, and the first reply usually tells you whether there is a build here at all.
Answered
questions.
Everything worth knowing before we talk — up front, no discovery call required.
Operators who already have proof — a service business, an audience, a track record — and want to convert it into intellectual property instead of trading more hours. If you are pre-proof, the Journal is free and a better starting point.
A Sprint runs six weeks end to end: two weeks on positioning and offer architecture, two on the product itself, two on the distribution system. Retainers run monthly with one active workstream at a time.
Everything. Copy, funnels, agent prompts, automations, dashboards, the recorded build sessions. No retainer lock-in, no proprietary platform you cannot leave. You own the IP outright.
Most clients do — and most of it is mispriced or mispositioned rather than broken. The first two weeks are diagnostic. If the fastest path is fixing what exists, we fix what exists.
Build the business that fits one person.
Two build slots per quarter. One operator, one system, one outcome you own outright.
Move your mouse — Move your mouse —