Journal
Working notes on positioning, pricing and leverage — written from inside a business of one, not observed from outside it.
Leverage is a diagram before it is a business
Every one person business that works can be drawn on a single sheet of paper. If yours cannot, you do not have a business model — you have a schedule.
Your calendar is the real pricing page
Price is downstream of capacity. The moment you stop selling hours, pricing stops being a number and starts being a decision about what kind of week you want.
The quiet compounding of owned intellectual property
Client work pays this month. Intellectual property pays every month after. The gap between the two is the only thing separating a freelancer from a founder.
Open for Q4
Build the business that fits one person.
Two build slots per quarter. One operator, one system, one outcome you own outright.
Move your mouse — Move your mouse —